Job Description

What You’ll Be Doing:

We are seeking a strategic and creative Brand Marketing Lead to spearhead our brand development, social media, and creative initiatives. The ideal candidate will have a proven track record of successfully evolving a prosumer business to an enterprise-focused model. This role requires a visionary leader who can drive brand evolution, engage our audience through compelling social media strategies, and oversee all creative aspects of our marketing campaigns. This is a remote role.

Key Responsibilities:

• Brand Development:
• Lead the evolution of Polycam's brand identity to resonate with customers and organizations using Polycam for business.
• Develop and execute a comprehensive brand strategy that aligns with business goals ensuring consistent brand messaging across all touchpoints.
• Brand Strategy:
• Leverage experience in transitioning from prosumer to enterprise marketing to guide Polycam's strategic shift.
• Identify and target key customer segments and execute campaigns that address the unique needs and pain points of prosumer and enterprise clients.
• Creative Leadership:
• Oversee the development and execution of all creative marketing initiatives.
• Collaborate with internal teams and external agencies to produce impactful marketing materials including video ads, email campaigns, and articles in B2B industry publications
• Social Media Management:
• Develop and implement social media strategies to increase engagement and reach among our core audiences.
• Create and curate high-quality content that aligns with brand values and enterprise customer interests.
• Team Leadership:
• Lead a team of marketing professionals, providing mentorship and development opportunities.

Required Qualifications:

• 7+ years of experience in marketing, brand development, social media management, and creative direction.
• Proven experience spearheading the transition from a prosumer business to an enterprise-focused model.
• Strong leadership and team management skills. “driver”
• Excellent communication and interpersonal abilities.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Experience in the SaaS industry is highly desirable.
• Startup experience required.

Job Tags

Similar Jobs