Job Description
The Digital Marketing & Ecommerce Associate will be responsible for managing and optimizing digital marketing assets to align with organizational goals. This hybrid role involves a mix of office-based and remote work, with opportunities for travel and training. The role focuses on website management, SEO strategies, digital analytics, and compliance monitoring, requiring collaboration with internal teams and vendors.
What We Offer
- Wage and monthly incentives
- Medical and Dental insurances available
- 401K Plan available
- Paid vacation and holidays
- Career growth opportunities
- Paid Training
- 100+ Years of stability
- Family owned and operated
- Great work environment
- Long term job security
- Health and wellness
- Supplemental Insurance availability
- Discounts on products and services
Essential Duties and Responsibilities include the following but not limited to:
Website Management and Optimization
- Coordinate website updates and promotions across departments.
- Ensure websites are optimized for mobile viewing, compliance, and privacy standards.
- Audit website traffic, lead forms, user experience, and overall performance.
- Develop landing pages in collaboration with internal ecommerce teams.
- Communicate with website vendors to facilitate integrations and inventory feeds.
SEO and Analytics
- Implement and monitor Local SEO strategies, ensuring accurate NAP listings.
- Write and manage SEO-friendly content.
- Provide website lead tracking and performance analytics.
- Conduct competitive research on websites, conversion tools, and pricing strategies.
Graphic Design and Content Development
- Design banners and website graphics using Canva.
- Create and manage graphics for various digital platforms.
Vendor and Compliance Management
- Analyze and recommend vendors based on organizational needs.
- Manage onboarding of new vendors and ensure compliance with website requirements.
- Oversee third-party billing and SAF/Coop reimbursement.
- Monitor and ensure third-party website compliance and performance.
User Experience (UX) and User Interface (UI) Strategy
- Provide recommendations and implement strategies to improve UX/UI.
- Align website navigation and linking strategies with business objectives.
- Optimize website speed for both desktop and mobile devices.
General Marketing and Administrative Support
- Assist with the development and execution of marketing strategies.
- Stay updated on industry trends and best practices.
REQUIREMENTS
Occasional driving may be required for visiting our three dealership locations and assisting with events. Travel may be requested occasionally for training and professional development opportunities.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must have a basic knowledge of HTML, CSS and website coding is preferred. Proficiency in Google Business Profile, Apple Maps, and Bing optimization. Experience with analytics platforms (e.g., Google Analytics” and reports tools. Familiarity with Local SEO, website compliance standards, and competitive research. Strong organizational and project management skills. Proficiency in graphic design tools such as Canva.
EDUCATION and/or EXPERIENCE
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience. At least one year of professional experience in digital marketing, analytics, or a related field.
CERTIFICATES, LICENSES, REGISTRATIONS
Valid Driver's License and clean DMV report.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be frequently exposed to outside weather conditions. The employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate.
This company is an equal opportunity employer and ADA compliant employer and does not discriminate because of race, color, religion, sex, age, citizenship, marital status, disability, national origin, familial status, gender identity or expression, or sexual orientation.
EQUAL OPPORTUNITY EMPLOYER
APPLICANT’S STATEMENT
I understand that if I am hired, my employment will be for no definite period, regardless of the period of payment of my wages. I further understand that I have the right to terminate my employment at will at any time with or without notice or reason, and the Company has the same right. No one other than the President of the Company has authority to modify this relationship or make any agreement to the contrary. Any such modification or agreement must be in writing. I understand that the Company reserves the right to require me to submit to a drug test at any time and also reserves the right to require me to submit to an alcohol test and/or medical examination to the extent permitted by law. I further understand that the Company may contact my previous employers and I authorize those employers to disclose to the Company all records and other information pertinent to my employment with them. I release my previous employers from any liability as a result of their disclosure of information about me to the Company. I also authorize the Company to provide truthful information concerning my employment with it to my future prospective employers and I agree to hold it harmless for providing such information. I further understand that if employed I will be on a 90-day introductory period, and that termination for unsatisfactory performance during that period will not result in any Company responsibility for unemployment benefits. I further understand that completion of the introductory period does not confer any expectation of continued employment, and that if employed, my employment will be for no definite period and “at-will.” By signing this application, I certify that all of the information that I provide on this application and in any interview will be true, complete and accurate. I understand that if I am employed and any such information is later found to be false or misleading in any respect, I will be dismissed. I certify that I have received a written notification that the Company may obtain a consumer report or reports on me. I authorize this Company to obtain such a report or reports for use in connection with my application for employment and for other employment-related reasons. If hired, this authorization shall remain on file and serve as ongoing authorization for procurement of employment-related consumer reports at any time during my employment. I understand that the term “consumer report” includes, but is not limited to, credit checks, criminal background checks, Department of Motor Vehicle reports, and investigative consumer reports. I further understand that the term “investigative consumer report” means a report in which information on my character, general reputation, personal characteristics, or mode of living is obtained through personal interviews with my neighbors, friends, or associates, or with others with whom I am acquainted or who may have knowledge concerning any such items of information.
Job Tags
Holiday work, Full time, Local area,