Job Description

Full job description

A career that changes lives.

SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.

Position Summary: As the SEO manager, you will be the lead in-house expert on search engine optimization, developing and implementing strategies to improve organic search visibility and traffic. A strong understanding of current SEO best practices is crucial for this role. You will collaborate closely with the marketing team to ensure our online content and advertising are optimized.

Job Duties & Essential Functions:

• Develop long- and short-term SEO strategies
• Research and report relevant search engine keywords and trends
• Develop off-page optimization initiatives, such as link-building
• Collaborate with creative and marketing teams to produce engaging, relevant content
• Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
• Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
• Conduct audits and research to pinpoint growth opportunities
• Develop and propose data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
• Continuously monitor and analyze health and performance metrics, and respond promptly to any emergent issues
• Provide ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
• Stay on top of SEO best practices and marketing trends

Required Qualifications:

• 4+ years of experience in SEO
• Expert knowledge of SEO & SEM
• Strong experience with HTML/CSS
• Expertise in current SEO best practices
• Knowledge in using content management systems (CMS) to optimize websites
• Working knowledge of SEO copywriting and UI design skills
• Solid background in strategy for traditional and digital media channels
• Strong leadership and organizational skills
• Analytical, results-driven mindset
• Strong communication and collaboration skills, capable of working effectively with cross-functional teams
• Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics, Search Console, and SEO tools

Preferred Qualifications:

• Bachelor’s Degree in mass communications, digital marketing, advertising, business, or a similar field

Salary Range:

• $90,000 - $110,000/annually to commensurate with experience

Benefits:

We aim to take care of our teammates the same way we take care of our patients.

All SightMD employees receive the following benefits:

• Medical/Prescription Drug Coverage
• Dental Insurance
• Vision Insurance
• Company Paid Term Life Insurance & Long-Term Disability
• Supplemental Insurance Benefits
• Employee Assistance Program (EAP)
• Retirement Plan - 401(k)
• Paid Time Off (PTO)
• Paid Holidays
• Career Development Programs

• Eligibility for benefits is based on employment status

Equal Employment Opportunity Statement:

SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.

If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services at peopleservices@sightgrowthpartners.com

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