Vice President, Offline Media & Strategy
About the Company
Leading financial services company specializing in purchasing future payments for individuals
Industry
Financial Services
Type
Privately Held
Founded
1992
Employees
501-1000
Categories
Specialties
About the Role
The Company is in search of a VP, Offline Media and Strategy to lead and innovate in the areas of TV and direct mail. The successful candidate will be responsible for developing and executing a comprehensive offline media strategy that aligns with the company's growth objectives. This includes planning and deploying the offline marketing budget, driving an understanding of the impact of media investments on revenue growth, and ensuring a cohesive brand strategy that resonates with the target audience. The role demands a visionary leader with a proven track record in media planning and buying, particularly in a direct-to-consumer, performance-based environment. Applicants must have a minimum of 10 years of experience in offline media, with a strong focus on TV, direct mail, and radio. The VP will be expected to have strong analytical skills, excellent negotiation abilities, and a deep understanding of consumer behavior and market trends related to offline media. Proficiency in media planning tools and software is essential, as is the ability to manage large-scale media budgets and drive effective offline media campaigns. The role also requires the candidate to stay abreast of industry trends, new technologies, and best practices in offline media, and to have an established network within the media industry. The VP will work closely with creative teams, external partners, and agencies to ensure the development of best-in-class marketing campaigns that effectively communicate the company's value proposition and drive brand awareness.
Hiring Manager Title
head of marketing
Travel Percent
Less than 10%
Functions
...products, promotions and procedures. Promote and sell our products, cash out and assist with staff cash outs. Present a pleasant... ...POS software experience preferred. Proficiency in Microsoft Office Suite Preferred. A professional and friendly personality is essential...
...include: Acute: Orthopedics Medical/Surgical Medical/Pulmonary Neurology Cardiac ICU Step Down Trauma NICU (OT) CST Inpatient Rehab Orthopedics Neurology Trauma Outpatient Orthopedics Neurology Pediatrics Women's Health Drivability Vestibular Lymphedema Aquatics Vision...
...Job Description Job Description Johnson Service Group is searching for a Remote Part Time Dispatcher (Weekends & Holidays) for one of our clients in Charlotte, NC. Candidates must live in the Charlotte area as there will be onsite training required near Charlotte Park...
...The Cafe Manager will help launch a new concept, Volta Cafe. Youll help launch and manage the first Volta Cafe, serving iced beverages and nutritional smoothies in an inviting environment. Join Volta to make a huge impact on a small, dynamic team. This position is...
..., and promote green energy. As a Brand Ambassador, you will be the face of our company, representing our values and promoting our community solar and third-party energy solutions. Join us and make a positive impact on the environment while helping your community. Responsibilities...